Overall, what is one of the core values prioritized by Dutch Bros?

One of the core values prioritized by Dutch Bros is service. The company places a strong emphasis on providing exceptional customer experiences and fostering positive relationships with its customers. This commitment to service goes beyond simply taking orders; it encourages team members to engage with customers, make them feel valued, and create a welcoming atmosphere. By prioritizing service, Dutch Bros aims to build loyalty and establish a community around their brand, which is reflected in their practices and interactions.

The focus on service is integral to the company's identity, positioning it as more than just a coffee retailer but as a community-oriented organization. This approach helps differentiate Dutch Bros from competitors, as it creates a unique environment where customers feel appreciated and connected.